Tuesday, January 31, 2006

Advertising

Hello from the Car Secrets Guy,

I get questions all the time from people that just bought a new (or new to them) vehicle and then ask what this fee meant or that fee. You notice that at this point it is too late. All they can do now is make themselves miserable with knowing the truth. They’ve usually seen an ad on TV or read it in the paper that told them what a Great deal they was going to get only to get there and find out that they didn’t read the fine print. The TV ad has a big section of little bitty letters that are impossible to read even if you taped it and tried to read it. If it’s a radio commercial there is a person that talks at 200 mph with gusts to 450 mph and of course you guessed it you cannot understand him/her if you tried. A print ad is a little better. With a magnifying glass and a good light you can (with some good legal and car business understanding) have a little understanding of what’s going on. Why does there have to be deceit to sell a car?

For more secrets revealed and a Free 10 day course go to www.carsecrets101.com

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